Unused/Rejected work - Sony electronics press/billboard ads (2005).
I still like these proposed press ads for electronics giant Sony. I liked the interaction/tension between the product photography and the strong bold graphic shapes.
The products (at the time) were thinner, could hold more songs, had more pixels, more colour and the graphic shapes were there to try and get that across in a strong bold way. I remember thinking at the time that these would look so striking on billboards. Oh well...