When we were designing the Objectified film poster, the choice for the final design came down to two versions: one had a metallic silver background with white objects and text, the other had a white background with silver objects and black text. We (Gary Hustwit & Build) thought both were beautiful, and we couldn’t make up our minds which one to go with. So after much deliberation we decided that we’d print the silver version first for the United States premiere, and do the white version for the UK and Europe events.
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Well, the silver colorway sort of took over as the identity of the film, appearing on postcards, adverts, t-shirts, the DVD cover, etc., and we never ended up printing the white version. So we’ve decided to do a limited-edition letterpress print of the “lost” white colorway: metallic black and metallic silver ink, A2 size (16 1/2″ x 23 1/2″) on Crane’s Lettra 300gsm paper, in an edition of 100 numbered copies, $125. Buy one here from the Objectified shop.
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