
• FS Emeric (official poster) by Believe In.
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FS Emeric by
Fontsmith.
FS Emeric is about what is happening right now. A sharper aesthetic that cuts across design disciplines — graphic, fashion, product, automotive. A reflection of the present that is accepting and open to whatever shape the future might take.
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To celebrate the launch of FS Emeric, Fontsmith asked 11 leading design studios from around the globe to create a limited edition poster. The studios are: Believe In, Bibliotheque, Lundgren-Lindqvist, Manual, Non-Format, Dixon Baxi, Pentagram, Studio Dumbar, Build, Hey, Atelier Bernd Kuchenbeiser & NB.
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• Def Jam tells you who I am by
Build.
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Each studio was given a weight and asked to produce a poster using that weight. We were given Semi-Bold to play with and the poster above is the end result.
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Thought process: Words + Music.
I wanted to produce a print that shows off the type (obviously).
Hip Hop is the music I love, it's the music I grew up with in my youth.
Hip Hop is all about beats & rhyming.
One of my all time favourite Hip Hop albums is Public Enemy's 'It Takes A Nation Of Millions To Hold Us Back'.
Sampling is a staple of Hip Hop, I researched the samples used on the album and this forms the basis for the design. This was then coupled with a big statement sample lyric from 'Rebel Without A Pause' from the album to counter the smaller text that forms the backbone of the poster.
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Screen printed by Dan Mather A1 onto 175gsm Colorplan stock and hand numbered, each poster has a limited run of 50. Fontsmith are giving away one randomly selected poster when two or more weights of the FS Emeric typeface are purchased (while stocks last).
Big thanks to Phil Garnham & Blair Thomson for inviting us to contribute to the project.
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View the microsite (including all the posters)
here.
Purchase FS Emeric
here.
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